FIRST TIMER: JOE HADLEY, WINDISH AGENCY
What made you decide to take the plunge and go to SXSW for the first time this year?
Honestly, before last year I didn’t know SXSW existed. I know that sounds really strange but somehow I didn’t… I also haven’t seen Empire Records so there’s that. I was told by many people I respect to get down there and meet as many people as possible. So that’s what I’m doing.
SXSW can be fun but it’s also business, what have you been doing to get ready for it?
Setting up as many meetings as possible, with promoters/managers/publicists/labels etc. If you’re reading this, hit me up! firstname.lastname@example.org, 805-907-0582 . I also have a massssssive sxsw grid of my own with all the events I’m interested in. Oh, I’m thinking about buying some nurse style New Balance, comfort first!
Which parties/showcases are you most looking forward to?
Obviously the Windish Showcases at Red 7 3/13 and (Windish + House of Vans) Mohawk 3/15. Aside from those, there are way too many, I’m just looking forward to seeing as many bands as possible.
Any SXSW tips you’d ask our veteran?
Gold Bond or Johnsons?… I hear it’s hot!
What do you hope to gain most from the experience?
I’m hoping to put a face to as many emails as possible. Ready to get this first year under my belt, so I can join in on SXSW convos instead of pretending I know what people are talking about.
THE VETERAN: BRIAN SCHOPFEL, EYES & EARS ENTERTAINMENT
How many times have you been to SXSW? Tell us about your first time there.
This will be my 5th year going down to SXSW. The first time I went was in 2009 when I was still in college. My school sent me down to produce and run their annual showcase. Had a killer time and have been back every year since.
SXSW can be fun but it’s also business, what do you do to get ready for it?
I just hit up all the clients that we’re currently working with to see who on their team is going to be down there, and then reaching out to prospective clients / people that I’d love to work with. It’s a good atmosphere to connect with people. Low pressure. Good vibes.
You’ve been a number of times, so what keeps you going back?
Always good to meet up with people who I may have talked with through email / phone for months, but never met in person. And also there’s tons of rad new bands down there each year, so nice to be able to see some music too. The past couple years have been more about SXSWi for me, but always stay down for the entire week of music too.
What are you most excited for this year? What is the one thing people can’t miss this year?
The Terrace At The W always has an awesome line up and activation, and the Hype Hotel looks pretty sick this year.
Any tips for a first timer who is planning on heading out this year?
Keep a super loose schedule, and don’t overcommit. Don’t spend all your time running around to meet people / trying to be 1000 places at once.
Texas is known for their BBQ, what’s your favorite spot in Austin?
I’m a vegetarian, but Salt Lick is where it’s at.